The writing program has a new name…again. For once and for all, the new program is called Traits Writing. Third time’s the charm. Let’s see how we got here.
When we first began working on the program a year and a half ago, we had a title clinic; a lot of really smart people in publishing and yours truly, sitting around a table and throwing out names until one emerged as the favorite: Traits Plus. We liked it because it implied everything great about the traits was included PLUS a whole lot more.
However, the name didn’t survive the legal team at Scholastic, so about six months later, and another title clinic under our belts, Traits Complete emerged. Ah yes – the complete writing program that every teacher wants and needs. Perfect.
Well, perfectly until last Friday when the name changed one more time. It seems we had overlooked a key title ingredient…that it is a writing program. So, brilliant minds melded one more time and Traits Writing emerged. Bullseye. It’s the ideal name. And of course, it is brilliant in its simplicity to communicate everything that matters.
Traits Writing is all about what has made the traits model so successful over the past 25 years, along with new program structures, systems, organizers, lesson plans, assessments, full-color student handbooks, web-based teacher materials, weekly white board technologies for flexible grouping, and teaching tips to support ELL and special needs students, mentor texts, author videos, test prep., and much, much more.
Want to align your writing program with the new Common Core Standards? No problem, we’ve already done it. Matching writing curriculum to your state standards? You’ll like how it aligns with Traits Writing. Oh yes, you as SO gonna like it. It’s comprehensive. It’s new. It’s cutting edge. It’s K-8. It’s what you’ve loved for 25 years–and so much more.
It’s official, then. We have a new name and just in time, too, since we’re facing a whole generation of students who must learn to write. Let’s roll up our sleeves and give it all we’ve got!